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If you embed video in an email, there's also a good chance your subscribers miss the CTA, which is the whole point of email marketing in the first place. Sometimes, consumers would much rather skim through written content to get the gist of an email rather than watch a full video. Your subscribers may be more inclined to watch videos than they would be to read something, but videos don’t always encourage further engagement. Video marketing can be really effective in some situations, but that doesn't mean it should be used all the time. Just as there are situations when you should embed a video in an email, there are also situations when you shouldn't. Why you shouldn't embed video in an email Overall, embedding videos in your emails can help generate more leads because your subscribers will be more interested in what you have to say. Videos are also much more engaging than written text, so your subscribers are more likely to watch the whole clip. Most consumers don't want to read through a long email, they'd much rather have the information told to them via video. Subscribers are more likely to open an email that says "video" in the subject line because it's more interesting to them. Not only do you want your customers to click on the video link you're including, but also go to the page and actually watch the video.Įmbedding videos in your emails is another great way to increase open rates. The goal with any email campaign is to have high click-through rates. There are many reasons why you should use videos in email marketing campaigns.įirst and foremost, embedding videos in your emails is a great way to increase click-through rates, which is the ratio of the number of users who click on a link to the total number of users who actually view it. Why you should embed videos in your email Continue reading to find out more about the benefits of embedding video in emails. In this blog post, we'll be going over how to embed a video in an email so that you can increase engagement with your customers, generate new leads, and improve the effectiveness of your campaigns. So, if you're thinking of embedding video in your next email campaign, it's important you know how to do it correctly. Some email platforms don't support embedded videos, and the last thing you want is to send a mass email to your customers with a video that they can't even open.
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More and more businesses are using video as a marketing tactic, but actually embedding video in email campaigns can be tricky. But how do you embed videos in email campaigns? One of the best ways to get your message across to your customers is with a video. With email marketing, you can easily collect feedback from your customers and use that information to make more informed business decisions. Paste the link into your email thread and your Loom thumbnail will display as an animated thumbnail.Email marketing campaigns are a great way to create personalized messages that are tailored for your customers.
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Then click Copy GIF Thumbnail to transfer it to your clipboard. Open the video you'd like to share, click Share, and select Embed. If you'd like your video's thumbnail to display in your email and on your recipient's end, share your Loom via the copy GIF Thumbnail options. This works with all email clients! It will display the content embedded on the receiver's end if they also have the Loom Chrome Extension installed. The link will automatically expand to an embed thumbnail.Open your Gmail composer or thread and paste in your Loom link.Make sure Loom for Gmail is enabled from your Loom Account Settings.By having this installed, you unlock the ability for the Chrome Extension to recognize Loom links and display them as an embedded thumbnail. To facilitate Gmail Link Expanding, you must have the Loom Chrome Extension installed. This is eye-catching and gives your recipient a preview of what's to come. Paste your Loom URL into your Gmail composer and it will automatically expand to display an embedded thumbnail. We wanted to enable more efficient and effective communication in a somewhat antiquated experience. There are 2 ways you can make your video display as an animated preview in your email: Drive more views by sharing your video as an animated thumbnail in the body of your email.